|News by industry|
|Coffee, tea, soft drink, water|
|Friday, May 25, 2012||09:42|
Designed by LM100 Members :mentalKLINIK, Newest illy art collection cup Unveiled at First Night Celebration of Le Meridien Istanbul Etiler
ISTANBUL, May 24, 2012 (drinks media wire) - Le Meridien and illycaffè today announced the launch of the first ever co-curated illy art collection cup designed by :mentalKLINIK - the highly acclaimed, contemporary Turkish artist duo, Yasemin Baydar and Birol Demir. The artists, selected by illycaffè Art Director Carlo Bach and Le Meridien Cultural Curator Jerôme Sans, have also recently joined the LM100 group.
"Le Meridien is proud to partner with illycaffè to launch the first ever illy art collection cup, designed by LM100 members :mentalKLINIK," said Vincent Gillet, Global Brand Leader for Le Meridien and W Hotels. "Coffee culture is a key part of Le Meridien DNA, and over the past five years, under the direction of Cultural Curator Jerôme Sans, LM100 artists continue to develop original and interactive programs that fit within our core values while simultaneously transforming the guest experience at our hotels around the globe."
illycaffè and Le Meridien share a passion for art and believe that coffee has forever been linked to creativity, expression and discussion. The illy art collection cup is a true example of :mentalKLINIK's playful pop vocabulary reflective of the duo's minimalist aesthetic focusing on the modern habits of consumption and production. The limited-edition white porcelain cup and saucer feature a simple, yet stunning design of bright, gold geometric shapes, which create the perception of different design patterns when influenced by light and reflection.
"The new, special edition of the famous illy art collection cup is inspired by the passion for art shared by illycaffe and Le Meridien," said Carlo Bach, Art Director of illycaffè. "There's nothing better than sharing what you love with others, and we're pleased to make the cup's official debut at Le Meridien Istanbul Etiler"
Curated by Sans, LM100 is a group of cultural innovators of mixed generations and interdisciplinary artistic fields chosen from art, architecture, cuisine, and design who help Le Meridien reinvent various guest touch points throughout the hotel experience. The introduction of the new co-curated limited edition cup coincides with the opening of Le Meridien Istanbul Etiler, located in Istanbul's most exclusive neighborhood, overlooking the Bosphorus. In addition, :mentalKLINIK has designed a custom installation to enhance the arrival experience at Le Meridien Istanbul Etiler and new keycards for Le Meridien UNLOCK Art program.
The illy art collection of coffee cups designed by contemporary artists and created by the company of Trieste since 1992 is one of the nicest and most tangible expressions of the close link existing between illycaffè and contemporary art. Some of the most renowned, leading and appreciated international and emerging artists have thus transformed an everyday object such as the coffee cup - in this case reinvented by the architect and designer Matteo Thun - into a must have and cult object. Michelangelo Pistoletto and Marina Abramovic; Jeff Koons and Bob Rauschenberg; James Rosenquist and Julian Schnabel are only a few of the outstanding maestros who have contributed to this project. illy always keeps in touch and close collaboration with the artists who have created more than sixty collections of cups so far, and their interaction results into real artistic and cultural projects. illy art collection, signed, limited, and numbered editions, are sold worldwide. Once they are out of stock, however, the cups are not reproduced anymore.
Starting today, the illy art collection cup designed by LM100 members :mentalKLINIK is available at select Le Meridien Hotels & Resorts Worldwide, online at illy.com and at select illy coffee bars and cafes across the globe.
:mentalKLINIK is an artist duo from Istanbul, founded in 1998. Yasemin Baydar and Birol Demir established their own space in 2000 to present their artistic and theoretical approach. Yasemin Baydar is a graduate of MSU Faculty of Fine Arts. Together with the Kultur Group, she organized the "A Gender Project from Istanbul" exhibition in Zurich in 1996 and with it the book entitled, Kultur. After graduating from the Mimar Sinan University's Faculty of Fine Arts in 1990, Birol Demir continued his MA studies at the same faculty, and in 1990, he started working at the Avanos Municipality Artists' District and Ceramics Museum. He has held numerous solo and collective exhibitions since 1990. :mentalKLINIK's work focuses on modern habits of consumption and production, transforming anything from our present time into material for their artworks. The artists push the boundaries of interdisciplinary methods, reflecting on contemporary reality through the means of sound, action, object, text and form. Together the artists dislocate the materials already detached from everyday reality and create a new perspective which is awkward, alien and uncanny within the exhibition space.
Anna Adriani / Christine Pascolo
Tel.: +39 040 3890111
Cohn & Wolfe
Alessandra Bettelli / Giorgia Meretti
Tel.: +39 02 20239.374/375
Trey Sarten / Ashley Chapman, Global Public Relations
|Company: Starwood Hotels & Resorts Worldwide-|
|Country: UNITED STATES|