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|Tuesday, June 19, 2012||10:53|
Rosen brings 13 years spirits innovative marketing expertise to Sidney Frank Importing Company
(New Rochelle, NY) (drinks media wire) - Sidney Frank Importing Company, Inc. announced today that Adam Rosen has been appointed Executive Vice President, Marketing/Jägermeister. In this newly created position, Rosen will oversee all marketing initiatives for the iconic Jägermeister brand.
Rosen has a strong background and proven track record of growing industry leading brands such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker whisky. He began his career at Pernod Ricard and most recently worked at Diageo as Group Brand Director of their Scotch whisky portfolio. Rosen received his bachelor’s degree from Ohio Wesleyan University in Delaware, Ohio.
“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” says Lee Einsidler, Chief Executive Officer of Sidney Frank Importing Company, Inc.
Jägermeister, the brand known for pioneering the original bar party with its signature Jägerettes, ground-breaking Tap Machines and category-changing Ice Cold Shots, recently unveiled its first-ever television and 360° advertising campaign in the United States. The bold and compelling “Stronger Bond” campaign features a pantheon of legends that speak to the 21-29 year old male demographic including All-Pro Wide Receiver - Keyshawn Johnson, Champion Boxing Trainer - Freddie Roach, Rock Icon - Kerry King, World Champion Bullfighter – Rob Smets, NASCAR Pit Crew Champion – Mike Lingerfelt, Famed Street and Tattoo Artist – Mister Cartoon and Big Wave Surfer – Nathan Fletcher.
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About Sidney Frank Importing Company, Inc. - Founded in 1972, Sidney Frank Importing Company, Inc. of New Rochelle, NY, currently owns or imports: Jägermeister Herbal Liqueur - the number one selling imported Liqueur and shot brand in the United States; Gekkeikan Sake - the world's largest sake, American Harvest - a proprietary blend of organic vodka and organic ingredients resulting in a distinctly smooth and silky spirit with a crisp, clean taste; Michael Collins Irish Whiskey - the award-winning double distilled single malt and blended whiskeys named for the Irish legendary hero; JC Cognac - the VSOP known for its unmatched quality and unique flavor extensions of Apple and Jasmine; Bärenjäger Honey Liqueur - the German imported honey liqueur made with generous amounts of premium natural honey; Bärenjäger Honey & Bourbon - a delicious blend of premium honey liqueur and Kentucky bourbon whiskey, made with generous amounts of pure honey and all natural ingredients; Jacques Cardin Brandy - the French brandy of uncommon distinction defined by its rich color and superior flavor; Hudson's Bay Scotch - a smooth blend of 100% Scotch Whiskies distilled and blended in Scotland and St. Vivant Armagnac - the premium French brandy steeped in tradition dating back to 1559. Sidney Frank Importing Co., Inc. encourages responsible drinking for those 21 and over.
Director, Public Relations
Sidney Frank Importing Co., Inc.
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|Company: Sidney Frank Importing Company, Inc.|
|Address: - New Rochelle|
|Country: UNITED STATES|
|Phone: +1 (619) 857-2774|