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|Tuesday, September 04, 2012||14:38|
(drinks media wire) – Altia has acquired majority interest (88%) in Jaunalko SIA, one of the largest alcohol beverage producers in Latvia. The company’s vodka brands Arsenitch, Kurland and Delo nr 5 will reinforce Altia Latvia’s market position in Latvia and strengthen Altia’s white spirits portfolio. Jaunalko owns the trade mark rights of the Arsenitch brand within EU area.
“The acquisition of Jaunalko is a perfect fit with Altia’s strategy which focuses on the local, strong brands.
We believe that there is a great potential to develop Jaunalko’s brands, specially Arsenitch Vodka, as a part of Altia’s portfolio in the future. Arsenitch is the only Russian vodka brand in Altia’s own brand portfolio. It has roots in the 1860’s and it has been awarded in many international vodka competitions for its great quality. We are proud to cherish this heritage brand,” says Antti Pankakoski, CEO of Altia Plc.
Altia Latvia is part of Altia Group, which is the leading alcohol beverage company in the Nordic and Baltic countries. After the acquisition Altia Latvia will become one of the largest alcohol beverage producers in Latvia with the total market share of 14 %. Altia has executed its growth strategy by acquiring a portfolio of Swedish and Danish heritage spirits and wine brands as well as the Renault Cognac brand in 2010 and Xanté brand in 2012.
For further information, please contact:
Antti Pankakoski, CEO, Altia Plc, tel. +358 40 844 1666
Altia is the leading wine and spirits company offering quality brands in the Nordic and Baltic countries. Altia produces, markets, sells, imports and exports alcoholic beverages in its market area. Altia serves its consumers, customers and partners close to markets with its wide production, sales and logistic set-up. Annual net sales amounts to approximately 500 million euro and the total number of personnel is approximately 1,200.
Altia’s own brands such as Blossa, Chill Out, Explorer, Grönstedts, Jaloviina, Koskenkorva, O.P. Anderson, Renault and Skåne Akvavit have a strong market position and a long heritage to cherish. Altia’s partner brands represent both local and international brands from all over the world, such as Codorníu, Drosty-Hof, Hardy’s, Jack Daniel’s, Bowmore, Nederburg, Ravenswood and Robert Mondavi.
Jaunalko is one of the largest producers of alcoholic beverages in the Baltic States. Its products are high-quality vodkas and other alcoholic beverages, which are well known in the Latvian market and export markets. The products have received a number of prestigious awards in the world’s largest spirits competitions, including a Gold Medal for Arsenitch Vodka in the International Wine & Spirit Competition in London, 2006.
|Name: Anu Salmi-Savilampi|
|Company: Altia Plc|
|Address: Porkkalankatu 22 A P.O.Box 350 - FI-00101 Helsinki, Finland|
|Phone: +358 207 013 013|