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Vendredi 23 Mai 2008 10:48
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Specialty Coffee Association of America (SCAA) showcases inventive coffee, tea, food companies with 2008 Best New Product Awards

(Drinks Media Wire). Specialty Coffee Association of America Presents Awards to Six Exhibitors during Association’s 20th Annual Conference & Exhibition

The Specialty Coffee Association of America (SCAA) presented six companies with its 2008 Best New Product Awards during the association’s recently concluded 20th annual conference & exhibition in Minneapolis, Minn. The awards acknowledge SCAA conference exhibitors introducing new and innovative products in six different categories: coffee or tea preparation and serving equipment for consumer and commercial purposes; educational/training products; specialty beverage; packaging; food; and an open-class category for coffee- or tea-related products. This year’s winners represent companies located throughout the United States and South Africa.

SCAA’s Best New Product Award Winners include:
Ambex Coffee Roasters (Clearwater, Florida)
Ambex Coffee Roasters received SCAA’s 2008 Best New Product/Coffee or Tea Preparation and Serving Equipment/ Commercial category for its new generation RoastTrue roast system. The company upgraded its roaster technology with PC-based real-time roast profile logging capabilities and on-board touch-screen controls providing more control for roasters interested in manual roasting. On-board touch screen controls further assist in enhancing product consistency, safety and maintenance. This feature affords roasters the capability of manipulating the roast profile for different varietals of coffee and different styles of roast. The “profile” is a curve shown on a time and temperature scale. In addition, Ambex’s new roasting system also includes an automatic fire-prevention system, larger digital readouts and an auto prompt maintenance schedule.

Numi Organic Tea (Oakland, California)
Numi Organic Tea captured SCAA’s 2008 Best New Product/Educational or Training category for its unique and educational DVD, “Journey into Flowering Tea.”
The six-minute documentary, which originates in China, showcases luscious tea gardens while providing intricate footage of Chinese artisans creating hand-sewn ‘Flowering Tea.’ Flowering Tea is a new artistic tradition celebrating the tea leaf. In the DVD, hand-picked, organically grown, white tender tea buds, green tea leaves, and golden-tipped black tea are hand sewn into bundles or rosettes with cotton thread by artisans in various regions in China. When steeped in hot water, these rare ‘leaves of art’ slowly blossom into breathtaking shapes. The tea liquor releases a myriad of flavors from sweet and subtle to rich and bold.

red espresso (Cape Town, South Africa)
For introducing a new beverage category, South African company red espresso earned SCAA’s 2008 Best New Product/ Specialty Beverage category for developing the world’s first tea espresso. The premium espresso ground Rooibos tea, also named red espresso, is patented for use in espresso machines. The tea delivers a strong, dark red espresso coated with a saffron-colored crema while its taste captures the full-essence of Rooibos with a well-rounded, slightly nutty flavor. The naturally caffeine-free red espresso contains no preservatives, colors or other additives. Rooibos tea used for red espresso is sourced from a single estate in South Africa’s Cedarburg Mountains. Red espresso is the first South African company to win an SCAA Best New Product Award and is also the first organization to earn an award in the specialty beverage category for a tea product.

Tea District (St. Paul, Minnesota)
SCAA’s 2008 Best New Product/Packaging category recipient Tea District received the award for its vibrantly designed tins holding its Signature Line of 12 premium teas. Every Signature Line tea tin features a distinct and dramatic design. Composed of paperboard, Tea District’s Signature Line of tea tins are also completely recyclable. The company’s environmental commitment extends to the biodegradable tea pods available in each tin. Tea District carries a vast selection of premium teas including black tea, caffeine-free herbal tea, green tea and red tea.

North Aire Market (Shakopee, Minnesota)
North Aire Market earned SCAA’s 2008 Best New Product/Food category for its recently introduced food mix called, Bananas Foster. The food mix was developed to include with cream cheese to serve in a variety of unique ways. Bananas Foster derives its name and flavor profile from a supper club dessert created in New Orleans and features a unique blend of banana, butter, brown sugar, warm spices and rum flavoring. When combined with cream cheese, Bananas Foster provides an ideal compliment for French toast. Bananas Foster may also be blended with cream cheese and a splash of milk to prepare as a Devonshire cream.

E.A. Brevita (Camano Island, Washington)
To recognize E.A. Brevita’s complete drive-thru café membership package, SCAA awarded the company its 2008 Best New Product Award/Open Class category. Aside from offering coffee purveyors a self-contained drive-thru café, the company’s membership package includes the necessary equipment to operate a business including an espresso machine, two coffee grinders, smoothie blender, refrigerator and point of sale system. The building is a sturdy 8- by 14-foot structure featuring dual drive-thru windows and walk-up access. E.A. Brevita’s drive-thrus also include sinks, stainless steel countertops, shelving as well as connections for electrical and plumbing. To assist in jump-starting a café operation, new owners receive vouchers for 50 pounds of coffee, three cases of smoothie/frappe base, syrups, sauces, stands and small wares. E.A. Brevita further helps new café operators providing an entire year of E.A. System Support. Support materials include barista training, operations manuals and business planning tools.

 

Contact

Nom: Rick Havacko
E-mail : rhavacko@scaa.org
Web : http://www.scaa.org/
Société : Specialty Coffee Association of America (SCAA)
Adresse :  - Long Beach, CA
Pays : UNITED STATES
Téléphone : +1 (562) 624-4100
 

 


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