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| Tuesday, April 14, 2009 | 09:59 |
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Company News
2009 National Restaurant Association Restaurant, Hotel-Motel Show to Reveal Current and Future Food and Drink Trends
New products and innovations will provide attendees take-home solutions to keep restaurant menus exciting and competitive
The 2009 National Restaurant Association Restaurant, Hotel-Motel Show® is the culinary world’s leading event to explore the hottest restaurant menu trends happening now, as well as the trends of tomorrow. Scores of food and beverage product innovations will be showcased throughout the exhibit floor, in interactive culinary demonstrations and education sessions led by top chefs, restaurateurs, forecasters and trend-setters during the event, May 16-19 at Chicago’s McCormick Place. Attendees will get a year’s worth of ideas for menus that will be sure to wow their guests in dining rooms, bars, takeout counters, private parties, weddings and any other foodservice venue.
"The NRA Show is the best event in the foodservice and hospitality industry to spot the hottest up-and-coming food trends that will be seen on menus across the U.S.," said Lorna Donatone, Convention Chair for NRA Show 2009 and President of School Services, Sodexo, Inc. "To stay competitive in the current economy, restaurants must satisfy consumers’ constantly changing needs by keeping their menus fresh. NRA Show 2009 will bring together a global marketplace that offers attendees ideas and products they can take home and apply to their own menus."
During the four days of the Show, attendees will explore culinary components from perennial favorites with a twist to the more exotic and unusual. Many of the nation’s nearly one million restaurants are adjusting their menu mix to what consumers are looking for in the current economy to attract guests with both great value and exciting meals. Nearly seven out of 10 consumers say that restaurants offer flavors and tastes that can’t be duplicated at home.
Some of the hottest menu trends right now according to the Association’s “What’s Hot” survey of more than 1,600 chefs, include local and organic produce, bite-size desserts, healthy dishes for children, new/fabricated cuts of meat, superfruits, small plates and sustainable seafood. On beverage menus, the latest trends include artisan liquor, culinary cocktails, organic wine, craft and specialty beer, and specialty iced tea.
Highlighting these trends, the NRA Show will feature a top-of-the-line culinary demonstration area – the Culinary Scene – which offers viewers an interactive experience with featured chefs and butchers who will perform demonstrations. Under the theme “profitable proteins,” the Culinary Scene lineup includes master butchers and top chefs preparing new, fabricated, underused and uncommon cuts of beef, pork, lamb and even alligator. This area will also showcase the winner of the 2009 NRA Show Hot Chef Grilling Challenge.
Also present at NRA Show 2009 are several specialty pavilions highlighting some of the hottest food and drink trends, including the Organic & Natural Pavilion, International Cuisine Pavilion and American Food Fair. Held in conjunction with the Show will be the International Wine, Spirits & Beer Event, which is dedicated to beverage alcohol in restaurant and hospitality outlets and will be located in an exclusive area of McCormick Place. Alcohol and food pairings will be a major IWSB feature.
Many of the free education sessions at NRA Show 2009 will focus on incorporating the latest trends into restaurant and catering menus. Attendees will receive exclusive access to top restaurant industry experts who will deliver advice on leading food trends and culinary techniques. Sessions include:
• Improving Children’s Menus, One Meal at A Time – May 17, 2:00 p.m.
• Sodium and the Healthy Plate – May 16, 2:00 p.m.
• Gluten Free on the Menu: Expanding Your Customer Base – May 17, 10:00 a.m.
• Glocalization: Culinology to the Rescue – May 19, 10:00 a.m.
• On the Menu: What's Hot, What's Not, and What's Next – May 17, 12:00 p.m.
• Food and Style Trends on the World of Catering – May 16, 2:00 p.m.
• Translating International Trends into Restaurant Concepts – May 16, 12:00 p.m.
For a full schedule of culinary events and attractions at NRA Show 2009, as well as the full schedule of more than 65 free education sessions held at the event, visit www.restaurant.org/show.
Celebrating its 90th year, the annual National Restaurant Association Restaurant, Hotel-Motel Show is the largest single gathering of restaurant, foodservice and lodging professionals in the world. NRA Show 2009 will be held May 16-19, at McCormick Place in Chicago. The event attracts attendees and visitors from all 50 states and 100+ countries, and showcases more products, services, innovative ideas and other growth opportunities than any other industry event. For more information, visit the Show Web site at www.restaurant.org/show.
Contact
| E-mail: media@dineout.org |
| Web: http://www.restaurant.org |
| Company: National Restaurant Association |
| Address: 1200 17th St., NW - 20036 Washington DC |
| Country: UNITED STATES |
| Phone: +1 (202)-973-3677 |
| Fax: +1 (202)-973-3961 |
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