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| Thursday, June 11, 2009 | 15:14 |
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Company News
Organic Trade Association offers ground-breaking report on attitudes about organic products
Findings from the 2009 U.S. Families’ Organic Attitudes and Beliefs Study to be released next week at the Organic Trade Association’s (OTA’s) All Things Organic™ Conference and Trade Show in Chicago show that U.S. families are not giving up their purchases of organic products despite uncertainty over the economy.
In the study jointly sponsored by OTA and KIWI Magazine, three in ten U.S. families (31 percent) indicated they are actually purchasing more organic foods compared to a year ago, with many parents preferring to reduce their spending in other areas before targeting organic product cuts. In fact, 17 percent of U.S. families said their largest increases in spending in the past year were for organic products.
OTA collaborated with KIWI Magazine on the national research study to gauge attitudes and behavior of families concerning organic product purchases. Managed by RMI Research and Consulting, LLC, the study was fielded among U.S. households during April. Highlights will be presented Thursday, June 18, at the Chicago conference and trade show in a keynote session entitled “Into the Mouths of Babes—Parents’ Reflections on Organic for Kids.”
Compiling results gathered from 1,200 families across the United States, this research identifies and profiles those who promote buying organic among family, friends and co-workers, specifically exploring the role parents play as potential influencers. Data reveal the typical path of organic purchases, beginning with the most common points of entry and tracing this through succeeding product category purchases. The study also explores families’ organic grocery shopping experiences and their preferences for the way organic products are organized and displayed on the retail level. In addition, it examines consumers’ understanding of organic product labels.
The final written report and an accompanying CD providing a PowerPoint presentation of study highlights can be purchased from OTA. The cost is $2,495 for non-OTA members, with a special discount rate of $795 offered to OTA member companies.
Orders can be placed via the bookstore on OTA’s web site (http://www.ota.com/bookstore/2.html) or by contacting OTA staffer Don Fisher (dfisher@ota.com).
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy (www.ota.com).
Contact: Barbara Haumann
413-376-1220
bhaumann@ota.com
Contact
| Name: Sandra Marquardt |
| E-mail: smarquardt@onthemarkpr.com |
| Web: http://www.ota.com |
| Company: Organic Trade Association |
| Address: - Greenfield |
| Country: UNITED STATES |
| Phone: +1 301 5920077 |
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