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|Monday, September 07, 2009||15:04|
(Drinks Media Wire). At the prestigious 2009 International Wine Challenge Awards held in London tonight, Peter Lehmann was honoured to accept a Lifetime Achievement Award for his great contribution to the wine industry over the past 62 years.
It is now part of Barossa legend that Peter established the winery in the late 1970s, to protect the livelihood of growers who were facing financial ruin.
Inspired by Damon Runyon’s great gambler of Guys & Dolls fame, Sky Masterson, and in recognition of the gamble he was taking, Peter called his company Masterson. The first vintage was processed in 1980 and in 1982 the winery was formally named Peter Lehmann Wines.
Each of the succeeding decades provided its own challenge and was characterized by Peter’s stubborn defence of the integrity of PLW against unwelcome and, in his view, hostile advances on PLW from outside parties. These would have destroyed the ‘soul’ of the Company, founded as it was on mateship, and an unwavering belief in the Barossa. Fortunately, ‘PL’ prevailed and to this day over 160 growers, some 5th & 6th generation, continue the partnership founded on a series of handshake agreements – illustrating Peter’s unshakable belief that his word is his bond.
The constant throughout has been the corporate logo, the Queen of Clubs, recognizing that great gamble, which of course has paid off in spades, if you’ll pardon the pun! Barossa artist and long time family friend Rod Schubert, provided the inspiration behind the original Queen of Clubs.
Winemaking is part science and part art. Peter has proven a master of both, but the art of Peter Lehmann is not exclusive to winemaking. He and wife Margaret are also true friends of the artist. It was for their love of art that the Lehmann’s commissioned young Australian artists to design their wine labels, with a brief to interpret the Queen of Clubs to reflect characters of each of the company’s wines.
The Lehmanns have always opened their home and their hearts to visitors to the Barossa, and their support and hospitality knows no bounds.
This prestigious award is proof that the ‘team’ effort has been recognized and it is a source of satisfaction to Peter that his eldest son, Doug is Managing Director and youngest son, Philip has joined PLW as a winemaker working with long time multi award winning Chief Winemaker Andrew Wigan, thus ensuring the family tradition continues….
For further information please contact:
Doug Lehmann / Hans Astrom
Managing Director, Peter Lehmann Wines / Vice President , Peter Lehmann Wines
Mobile: 0418 829 257 / Mobile:+41 79 645 77 16 Email:
Doug.firstname.lastname@example.org / email@example.com
|Company: Peter Lehmann|
|Address: - 3097 Liebefeld-Berne|
|Phone: +41 31 970 31 61|
|Fax: +41 31 970 32 43|