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| Monday, October 05, 2009 | 12:15 |
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Company News
Salt Reduction: Industry Leads the Way
(Drinks Media Wire). Responding to the launch of the latest phase of the Food Standards Agency’s (FSA) salt awareness campaign, Julian Hunt, Food and Drink Federation (FDF) Director of Communications, says:
“Food companies have invested heavily over many years to change the recipes of some of Britain’s biggest and best-loved brands so they are lower in salt – without making any compromises on taste, quality or safety.
“By deploying its world-class research capabilities in this way, the UK industry is now widely acknowledged to be leading the way on reformulation. And our new Recipe for Change report (1) highlights how companies of all sizes have been reducing the salt content of everyday products such as bread, breakfast cereals, cooking sauces, snacks and soups.
“Our members are totally committed to helping consumers eat more healthily – and reformulation is just one of the ways in which we will continue to make a real difference. We are also providing clearer nutrition information on packs – through the widespread use of front-of-pack labelling based on Guideline Daily Amounts (GDA) – which is helping raise awareness among consumers that they should consume no more than their GDA of 6g of salt per day.”
For more information, please contact Keren McCarron, Sarah Lovell or Rebecca Wilhelm on 020 7420 7132/31/40.
Note to Editors
View the Recipe for Change report at: www.fdf.org.uk/health_wellbeing/recipe_for_change.aspx
The Food and Drink Federation (FDF) is the voice of the food and drink manufacturing industry – the UK’s largest manufacturing sector. For more information about FDF and the industry we represent visit: www.fdf.org.uk.
Contact
| Name: Nicki Hunt |
| E-mail: Nicki.Hunt@fdf.org.uk |
| Web: http://www.fdf.org.uk |
| Company: Food and Drink Federation (FDF) |
| Address: 6 Catherine Street - WC2B 5JJ London |
| Country: UNITED KINGDOM |
| Phone: +44 (0)20 7420 7132 |
| Fax: +44 (0)20 7836 0580 |
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