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| Wednesday, December 02, 2009 | 11:43 |
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Company News
Help Us To Help Consumers, Says Industry
(Drinks Media Wire). Responding to the Food Standards Agency's consultation on reducing the saturated fat and energy content of food and drink products, Julian Hunt, Food and Drink Federation (FDF)1 Director of Communications, says:
“UK food producers are rightly proud of the incredible work they have done to change the recipes of popular products so that they are lower in calories, fat and saturated fat – while making no compromises on quality or taste. Our members have been rising to this particular challenge for a number of years – and are now leading the world when it comes to developing new products and refreshing old favourites. We are pleased that the Food Standards Agency has recognised the successful work undertaken by food companies and the complexities involved with further reformulation efforts.
“The Agency is also urging the industry to put more effort into its marketing. Having invested the time, effort and money required to develop reduced fat or lower fat products, our members will always want to promote the changes they have made. However, EU Regulation will make it harder for companies to make nutrition claims from January 2010 – and may prevent them from rising to the FSA’s challenge on marketing. Therefore, we are urging the Agency and the Government to do more to lobby Brussels about this Regulation before it is too late.”
For more information, please contact Cath Wilkins, Sarah Lovell or Rebecca Wilhelm on 020 7420 7132/31/40.
Notes to Editors
The Food and Drink Federation (FDF) is the voice of the food and drink manufacturing industry – the UK’s largest manufacturing sector. For more information about FDF and the industry we represent visit: www.fdf.org.uk.
Contact
| Name: Nicki Hunt |
| E-mail: Nicki.Hunt@fdf.org.uk |
| Web: http://www.fdf.org.uk |
| Company: Food and Drink Federation (FDF) |
| Address: 6 Catherine Street - WC2B 5JJ London |
| Country: UNITED KINGDOM |
| Phone: +44 (0)20 7420 7132 |
| Fax: +44 (0)20 7836 0580 |
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