|News by industry|
|Coffee, tea, soft drink, water|
|Thursday, December 17, 2009||14:29|
(Drinks Media Wire). Commenting on today's publication of the Chief Medical Officer's guidelines for parents, WSTA Chief Executive Jeremy Beadles said:
"We welcome the Chief Medical Officer's clear guidance. The role of parents is hugely important in instilling a responsible attitude to alcohol, especially as Government research indicates that the majority of 11-15-year-olds who have tried alcohol are getting it from their parents or other family members*.
"Retailers are taking every step possible to prevent underage sales. The Challenge 25 scheme, which requires anyone who looks under 25, to present proof of age if they wish to purchase alcohol, is driving down underage sales.
"The Chief Medical Officer's views on minimum pricing are well known, but it would be totally wrong to suggest that pricing be used to address underage drinking when it is illegal for someone under 18 to purchase and possess alcohol."
Notes to Editors:
The WSTA is the UK lobbying organisation for the wine and spirit industry representing over 320 companies producing, importing, transporting and selling wines and spirits.
We campaign to promote the industry's interests with governments at home and abroad.
We work with our members to promote the responsible production, marketing and sale of alcohol.
*A 2008 survey found that pupils are more likely to be given alcohol than to buy it, most commonly by family or friends. Among those who do buy alcohol, 24% did so from friends or relatives.
Smoking, drinking and drug use among young people in England in 2008, NHS Information Centre
For more information please contact Gavin Partington:
Tel: +44 (0) 20 7089 3876
Mob: +44 (0) 7966 014058
|Company: The Wine and Spirit Trade Association - WSTA|
|Address: 39 - 45 Bermondsey Street - SE1 3XF London|
|Country: UNITED KINGDOM|
|Phone: + 44 (0)20 7089 3877|
|Fax: + 44 (0)20 7089 3870|