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| Friday, April 23, 2010 | 10:39 |
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Company News
National Restaurant Association Celebrates Earth Day Through Conserve Initiative, Greener Restaurants Program
(Drinks Media Wire). Becoming a greener operation is the smart way to do business in the restaurant industry today, and restaurants across the nation are participating in Earth Day 2010 activities. The National Restaurant Association supports their efforts through its Conserve: Solutions for Sustainability initiative and its new Greener Restaurants™ program.
Association research shows that four out of 10 consumers say they are likely to make a restaurant choice based on its conservation practices; and that 40 percent of fullservice restaurants and 31 percent of quickservice restaurants plan to devote more resources to green initiatives in 2010.
"The restaurant industry is committed to becoming a greener industry, and we encourage all our guests to get involved," said Dawn Sweeney, National Restaurant Association President and CEO. "Each year, more of America's restaurants celebrate Earth Day in support of sustainability efforts everywhere."
Greener Restaurants, currently in pilot to be launched industry-wide soon, is a new, national program to recognize restaurants’ environmental sustainability efforts and help them share their successes with guests.
The program was created to help restaurant operators save money and manage costs while incorporating sustainability practices throughout the restaurant. In addition, the program will help restaurants market their efforts to “go greener” to guests both onsite and online. It was developed with the input of restaurant operators and partners of the National Restaurant Association Conserve initiative – the Turner Foundation, Kendall College, the Food Service Technology Center, and EPA ENERGY STAR.
Greener Restaurants is an extension of the National Restaurant Association’s Conserve: Solutions for Sustainability initiative, which encourages and assists restaurant operators to increase their environmental efforts while preserving – and many times boosting – their bottom line. The Conserve Web site provides tips, tools and resources to help restaurants reduce their environmental footprint and increase business.
Because energy-conservation is central in the Conserve initiative, the Association also advocates for the Building STAR Energy Efficiency Rebate Act of 2010, S. 3079, which was recently introduced by U.S. Senators Jeff Merkley (D-Ore.) and Mark Pryor (D-Ark.). The bill would establish tax incentives for commercial building owners to upgrade their property's energy efficiency. Building STAR was developed by Rebuilding America, a coalition that includes the National Restaurant Association and more than 80 other groups.
As part of the legislation, restaurants would benefit from reduced energy bills and operating costs that result from an energy efficiency retrofit. The technology-specific rebates in Building STAR are based on proven rebate programs already in place.
Information on Greener Restaurants, Building STAR and the Conserve initiative can be found at http://Conserve.Restaurant.org and www.GreenerRestaurants.com. Information will also be available in the Conserve Solutions Center at the 2010 National Restaurant Association Restaurant, Hotel-Motel Show (May 22-25 in Chicago).
Contact
| E-mail: media@dineout.org |
| Web: http://www.restaurant.org |
| Company: National Restaurant Association |
| Address: 1200 17th St., NW - 20036 Washington DC |
| Country: UNITED STATES |
| Phone: +1 (202)-973-3677 |
| Fax: +1 (202)-973-3961 |
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