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| Tuesday, August 24, 2010 | 10:27 |
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Belvedere launches “Dream Job” campaign to find Global Brand Ambassador
(Drinks Media Wire). Super-premium vodka brand Belvedere, owned by Moët Hennessy, has announced the launch of its worldwide “Dream Job” campaign. The successful candidate will be awarded a $100,000 Global Brand Ambassador role working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage; educating bartenders on how best to enjoy Belvedere, and creating innovative and exciting cocktails.
From 15th September, bartenders, mixologists, and vodka enthusiasts from around the world will be invited to submit short videos to Belvedere Vodka’s official Facebook fan page showcasing their mixology skills, and demonstrating why they should be selected for the role.
After entries close on 15th October, a panel of experts will select a shortlist of UK and European semi-finalists who will compete in a series of cocktail-making and presentation challenges at an event hosted at a top London bar and judged by a panel headed up by a top industry name. Entrants will have to demonstrate their creativity and skills with challenges including creating ten Belvedere Vodka cocktails in ten minutes.
The top two semi-finalists will go through to the Global Final, which takes place in Los Angeles on 15th December, with seven finalists from across the world appearing in front of a celebrity judging panel to be presented with the final challenge, before an overall winner is declared.
Commenting on the “Dream Job”, Claire Smith, Head of Spirit Creation and Mixology for Belvedere Vodka said “We are thrilled to extend such a tremendous opportunity to so many talented bartenders and mixologists around the world; it is our hope that the competition not only unites those
with a keen understanding of super premium vodka, but also inspires a higher level of innovation and creativity in cocktail creation that our new Global Brand Ambassador will help to ‘fine tune’ for our plans and projects next year.”
Notes to editor:
- The Belvedere Dream Job campaign launches on 15th September at www.facebook.com/belvederevodka
ABOUT BELVEDERE VODKA
Belvedere’s distinctive character and uncompromising integrity are recognised internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
In 2009, the Belvedere Macerations (Citrus, Orange, Black Raspberry) were the most awarded Vodkas in the annual Vodka Masters competition, prevailing over the 116 vodkas that were entered in the blind tasting.
Belvedere is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.
For additional information, please contact:
Lottie West
Relish PR
Lottie@relish-pr.co.uk
07817 696 119
Contact
| E-mail: |
| Web: http://www.belvederevodka.com |
| Company: Belvedere Vodka |
| Address: - New York |
| Country: UNITED STATES |
| Phone: 212.253.1588 x240 |
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