- Vendredi 03 Septembre / 09h53 (Paris)
| Secteurs d'activité |
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| Alimentation, gastronomie |
| Bière |
| Café, thé, eau, jus de fruit |
| Hôtel, restaurant |
| Spiritueux |
| Vin |
| Vendredi 15 Décembre 2006 | 09:34 |
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Petition Launched Calling for Truth in Wine Labeling
Effort Aimed At Protecting Consumers Globally, Follows U.S., European Wine Regions Effort to Promote Importance of Location to Wine
In an effort to gain consumer support for the clear and accurate labeling of wine, producers from seven well-known wine regions launched the Wine Place & Origins online petition today. Aimed at wine consumers around the globe, the petition asserts the importance of location to wine and articulates the need to protect place names as a priority of consumers and wine regions alike.
"Consumers rate location as one of the most important factors in determining which wine they will purchase. Accurately and honestly stating the location of a wine's origin should be required by law to protect the consumer," said Shannon Hunt of Center for Wine Origins. "Idaho potatoes cannot be from Virginia anymore than Virginia peanuts can be from Idaho."
Grapes are grown under conditions unique to each location - land, air, water and weather. Known as "place names," these geographic labels should only be applied to wines or spirits produced in those true, unique locations and assure consumers that a product is of a particular origin. Recently, the U.S. Supreme Court, the California Supreme Court and the California Legislature acted to protect or reinforce truth in labeling laws mandating that the correct "source," or location where wine grapes are grown be accurately cited on wine labels. These laws ensure accurate labeling and better protect the consumer.
"Wine is now a $100 billion global industry and consumers worldwide should not settle for anything but authentic, unique products. Accurate labeling is critical to ensuring consumers of a wine's unique qualities and attributes to help them make an informed buying decision," said Linda Reiff, executive director of Napa Valley Vintners. "Consumers have a right to know that any wine that carries the name Napa is indeed from the Napa Valley Appellation."
A new national survey released last week shows that an overwhelming majority of consumers understand that location matters. Conducted by Fairbank, Maslin & Associates, the poll's key findings include:
- 85 percent believe that the region or location where a wine comes from is an important factor in their decision to buy a particular bottle of wine.
- 81 percent agree that wines should only be allowed to use a specific geographic location on their labels if they are actually made in that location.
- 78 percent agree that the region or location from which wine comes is extremely important in determining its quality.
The online petition gives voice to these consumers who are clearly concerned about wine authenticity. By signing the petition, consumers are demanding clear and accurate labeling, stating that: "We, as wine consumers, want clear label laws. This ensures we know where our wine comes from and protects the integrity of wine growing regions worldwide."
The petition was initially signed by the seven regions of Champagne (France), Jerez (Spain), Napa Valley (California), Porto (Portugal), Oregon, Walla Walla and Washington State and follows their historic adoption of a set of joint principles to protect wine place names on July 26, 2005 -- the Joint Declaration to Protect Wine & Place.
The Wine Place & Origins online petition can be found at http://www.protectplace.com and is available for signatures beginning today.
Contact:
Terry Hall of Napa Valley Vintners, +1 707-968-4217,
or Laura Lightbody of the Center for Wine Origins +1 202-777-3559
Contact
| Nom: Terry Hall |
| E-mail : |
| Web : |
| Société : Napa Valley Vintners |
| Adresse : - |
| Pays : UNITED STATES |
| Téléphone : +1 707-968-4217 |
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