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| Thursday, September 15, 2011 | 09:46 |
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Norwalk, CT and Napa, CA – (September 13, 2011) – (drinks media wire) - Diageo, the world’s leading spirits, wine and beer company announced today the appointment of Greg Kryder to the position of President, Diageo Chateau & Estate Wines (DC&E). In this role, Greg will be fully accountable for the total DC&E Supply/Demand P&L for one of the most prestigious wine companies in the Napa Valley, managing brands such as Beaulieu Vineyard, Sterling Vineyards, Acacia, Provenance, Hewitt, Rosenblum and Chalone Vineyards.
In addition, Kryder will lead the integration of the DC&E Wines Supply and Demand functions. This integration is the next step in the company’s wine strategy, following the successful divestment of non-core brands, a considerably improved cost structure and the recently announced integration of Diageo’s Wine and Spirits Selling Divisions. In his role as President DC&E, Kryder will be responsible for the commercial and marketing aspects of the business, including DC&E direct to consumer, marketing, education, PR and category leadership.
Kryder was one of the founding members of DC&E when it was formed over 10 years ago, serving as VP of Finance. Kryder currently holds the position of Finance Director, Diageo Great Britain and will transition to his new position over the coming weeks. With this appointment, Kryder will become a member of Diageo’s North American Executive team and will report to David Cutter, President Americas Supply, effective October 1, 2011.
Outgoing DC&E president, Sandra LeDrew has taken the exciting position of running a new business unit within Diageo NA. Her appointment to President of the Catalyst Business Unit was the subject of a separate announcement.
| Name: News & Media |
| E-mail: media.comms@diageo.com |
| Web: http://www.diageo.com |
| Company: Diageo plc |
| Address: Lakeside Drive - London NW10 7HQ |
| Country: UNITED KINGDOM |
| Phone: 44 (0)20 8978 2749 |
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