|News by industry|
|Coffee, tea, soft drink, water|
|Monday, October 31, 2011||09:17|
WASHINGTON, DC – (drinks media wire) - Television ads began running on stations across Washington State today as part of an education effort sponsored by the Distilled Spirits Council urging residents to fully understand complex elements of the liquor privatization ballot Initiative 1183, before they vote.
“The Distilled Spirits Council is neutral on the issue of liquor privatization and on Initiative 1183. As the national trade association representing America’s leading distillers, we are often asked by policymakers considering privatization to comment on the technical aspects of specific proposals relating to privatization,” said Distilled Spirits Council President Peter Cressy, whose national trade association represents most of the distilled spirits sold in Washington State and across the United States.
“While neutral, we do have concerns based on our national principles with some components of Initiative 1183 and we feel obligated to inform voters, many of whom are our customers, about how this effort may impact them.”
The television ads, which began airing today, and radio spots, which will begin airing on Monday, encourage people to go to www.understand1183.com to learn more about some key elements of the initiative that consumers should be aware of, including: retail-to-retail sales; the 10,000 square feet store requirement; and franchise protection for wholesalers. These elements could have an adverse effect in the marketplace including adding an extra middleman; harming small business development; and limiting competition.
Importantly, the ad urges voters not to base their decision on any rhetoric from either side that distilled spirits products should be treated differently than beer or wine.
“Whatever you decide on 1183, remember beer, wine and spirits are all the same to a breathalyzer,” Cressy said. “Alcohol is alcohol. Moderation and socially responsible behavior are determined by how much you drink, not the type of alcohol. The vilification of spirits does a disservice to the public and has no place in this election.”
Click here to view the Distilled Spirits Council TV Spot
Public Affairs Dept.
|Name: Ben Jenkins|
|Company: Distilled Spirits Council of the United States|
|Address: 1250 Eye Street NW - DC 20005 Washington|
|Country: UNITED STATES|
|Phone: +1 202-682-8840|