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|Coffee, tea, soft drink, water|
|Monday, February 13, 2012||10:32|
(drinks media wire) - Marketers in the spirits market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the spirits market in Brazil they account for and which consumer trends drive their behaviour and as such allows marketers to develop strong growth strategies.
Key information included in this report:
• Detailed category coverage is provided for each of the following markets: Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka and Whiskey.
• Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
• Detailed brand and private label category shares for each product category.
• Unique retailer choice and switching data at product category level.
More information and table of contents
Spirits market consumer trends are also available for China, France, Germany, India, Italy, Russia, Spain, UK and USA. Please see full listings: Click here
Please contact us if you have any questions.
|Company: Drink Sector|
|Country: UNITED KINGDOM|
|Phone: +44 (0) 758 718 3397|