- Friday 03 September / 09h58 (Paris)
| Friday, October 09, 2009 | 09:41 |
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Syngenta Promotes the Healthy Potato and Opens Donation to Feeding America
Views of the Healthy Potato video on YouTube will determine donation amount • Syngenta will make a donation to Feeding America for every view between October 7 and November 20 of the healthy potato video • The healthy potato video features healthy nutrition facts about the potato and was a collaboration by Syngenta, the National Potato Council and the United States Potato Board • The donation will be presented to Feeding America in time for Thanksgiving
Syngenta announced today, with the launch of its Healthy Potato Video on YouTube, the company will make a donation for every view the video receives between Wednesday, October 7 and Friday, November 20, 2009, to Feeding America, formerly America’s Second Harvest.
“This is a wonderful opportunity for Syngenta to educate people on the health benefits of the potato while also working with an organization that, like Syngenta, does its part to feed the world,” said Mary DeMers, horticulture communication manager at Syngenta.
The 30-second commercial posted on YouTube highlights some of the lesser known nutritional facts about potatoes. The potato is fat free, rich in Vitamin C and potassium, and contains only 100 calories. The video was a collaborative effort among Syngenta, the National Potato Council and the United States Potato Board.
“We believe reaching the consumer about the health benefits of potatoes is very important,” said DeMers. “Our donation to Feeding America is also important given the economic situation as the holiday season approaches. We’re looking forward to touching the lives of many Americans through this effort, especially since potatoes are such a large part of the Thanksgiving holiday tradition.”
The donation to Feeding America coincides with the holiday season, a time when many families receive donations of food and gifts from companies and individuals across the nation. The donation from Syngenta will be given to Feeding America to purchase fresh and non-perishable potatoes for its food banks to distribute to families in need.
Syngenta is one of the world's leading companies with more than 24,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us please go to www.syngenta.com.
Media contacts:
Tiffany Coldron
Gibbs & Soell, Inc. Public Relations
919-870-5718
Mary DeMers
Syngenta Crop Protection
336-632-6000
Contact
| Name: Mary DeMers |
| E-mail: |
| Web: http://www.syngentacropprotection.com/ |
| Company: Syngenta Crop Protection |
| Address: - Greensboro |
| Country: UNITED STATES |
| Phone: +19198705718 |
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