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Much more so!
On the contrary, it has been proved that journalists prefer by far receiving their releases by Internet.
While on this subject, see the study included in "Drafting Advice".
The journalists (and similar) receive a 'Flash Alert' on their computers, informing them that a press release concerning them has just arrived on the DMW site.
This Flash Alert indicated the first line of the press release (title and/or heading).
When clicked on, the journalist has immediate access to the entire message as well as his personal DMW space in which he can file the press release according to certain criteria (date, source, keyword, etc.)
All net users can freely access DMW and can therefore read the press releases.
Moreover, the release is partially sent by 'Flash Alert' to journalists' computers according to the defined selection criteria:
Indeed, a certain kind of information corresponds to a certain kind of public.
It would be useless, if not prejudicial, to send information to a journalist who is not interested in the subject in question.
For this reason, both senders and receivers individually define their criteria enabling a pertinent circulation of each press release.
Yes, and more than that!
Through its monitoring system, DMW can inform its clients of the number of journalists who consulted and / or downloaded their press release, divided by media, country, economic sector, etc.
He has several ways of finding out more about the event or the structure behind the release:
Yes, if they speak German, English, French, Spanish or Dutch, which is usually the case. Each release is (for the moment) automatically translated in several of these languages as per the countries targeted.
If another language is used, DMW can assure its translation if so demanded.
This depends if the event is suitable given to the journalists' requirements.
Thankfully, DMW bears the pertinence in mind, according to the centres of interest of each and every one.
The contents can also be adapted accordingly, but for this the sender is responsible.
While on this subject, we counsel you to read "Drafting Advice".
Yes, in the twenty-four months following its release. All releases are stored for two years and during this period can by consulted by all.
Yes, of course.
The Visual-News are press releases enhanced by image files (photos, drawings), videos or sound. This increases their cordiality and impact.
The Media Box also contained various forms of multimedia information from DMW clients, either companies or organisations: files and press reviews, photo or video coverage, brochures in PDF, links to other active sites, etc.
The circulation rates are not related to the amount of documents DMW presents on-line, and neither to the number of times they are downloaded.
The only limitation to be taken into account is the time involved for the journalist to access the release.
It is therefore advisable to compact or modulate your files according to the use and possibilities in force on the Web.
The update is automatic and constant as the journalists themselves register and modify as required their profile and centre of interest.
Moreover, the DMW archivists upgrade and update our database on a daily basis.
This 'active' file which is permanently developed and updated thus guarantees an advantageous relationship between senders and receivers.